Healthy Sales
- Topics:
- Sales Training
- Source:
- Information Today
FREE Registration is required
Overview: Customer Relationship Management (CRM) proves beneficial in different sectors of economy. It performs different functions at different levels of organization. Researches indicate that CRM tool gains more importance in highly competitive healthcare market. Experts suggest that life span of a pharmaceutical representative is probably more than any other representative in the sales profession. The reason being that a pharmaceutical representative is not directly involved in sales. The representative’s job is to convince the physicians to prescribe the drugs, which in turn will be sold by pharmacists. Thus, a pharmaceutical representative forms the backbone of pharmaceutical sales. The paper discusses the role of pharmaceutical representatives in the healthcare sector.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Feb 2001 | Pages: 1
