Sales Process: The Key To Customer Acquisition Management

Topics:
Sales Training
Tags:
Acquisition,
Market-Partners,
Sales,
Sales Force Management,
Sales Process,
Sales Strategy
Source:
Market-Partners

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Overview: It has been observed that companies often focus on retaining existing customers. Experts suggest that it is important to retain the existing customers but it is also important to create new customers. The process of building good customer relationship calls for devising effective Customer Acquisition Management (CAM) strategy. However, for the process to be successful, it is essential to identify the loopholes in the sales process. Sales process should focus on two elements Customer Relationship Management (CRM) and CAM, which are important pillars of every sales organization. The paper examines the benefits of an effective sales process.

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Format: PDF | Size: 190KB | Date: Jan 2003 | Pages: 11

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