Developing A Community Crisis Communications Plan Or How To Keep Your Cool When The Big One Hits
- Topics:
- Crisis Communication
- Tags:
- Community Foundation Silicon Valley,
- Corporate Communications,
- Crisis,
- Crisis Communication,
- Marketing
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Overview: Whenever a crisis occurs within an organization or a community, it puts everyone, right from the top level management, to a low ranking person in a fix. However, the problem is multiplied because a company not only has to deal with internal crisis, but external crisis as well. Hence, an organization should first try to understand and identify the crisis and then take necessary steps to curb the critical situation. The best solution to deal with crisis is to maintain calmness and think about strategic ways to come out of it. The paper presents a three-step approach to develop an effective crisis communications plan.
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Format: HTML | Size: 75KB | Date: Jan 2003 | Pages: 10
