The Changing Nature Of Retail: Planting The Seeds For Sustainable Growth - Precision Retailing

Topics:
Growth,
Price Optimization,
Pricing Strategy
Tags:
Deloitte LLP,
Marketing,
Marketing Research,
Precision,
Pricing,
Productivity,
Retail
Source:
Deloitte Development

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Overview: Sophisticated retailers know precision retailing as an analytics-driven approach for improving product assortments, pricing, and promotions. Now, new tools are making possible the analysis of an even greater wealth of data - not just Point of Sale (POS) and Stock Keeping Units (SKU) data, but also information on demographics, competitors, and even potential customers. The result - enriched merchandising insights - can mean a bigger boost in customer conversion and profitability in the store and across multiple channels.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 459KB | Date: Oct 2007 | Pages: 12

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