Marketing: How To Price Smarter In Uncertain Times

Topics:
Pricing Strategy
Tags:
Accenture Ltd.,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
Accenture

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Overview: Pricing power does not weaken along with the economy. With more sound improvements in pricing efficiency, a recession can actually spur future profitability and market share growth. When demand starts to slacken and becomes difficult to predict, managers lose confidence. The discomfort can be especially acute for those responsible for pricing. Understandably, they become jumpy. They assume that the falloff in demand will affect all products immediately. Their sense is that if they don't take the initiative and cut prices - and cut them promptly and deeply - their rivals will do so.

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Format: PDF | Size: 200KB | Date: Aug 2008 | Pages: 10

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