On The Edge: Vanishing Point - The Search For Sustainable Competitive Advantage
- Topics:
- Competitive Strategy
- Source:
- Accenture
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Overview: It's one of those immutable laws of business: Once you have competitors, your customers have a choice. And once your customers have a choice, you have to answer the question, "Why should we buy from you?" The answer to this question is your competitive advantage, whether it's a matter of quality, price or some other consideration. Sooner or later, however, your competitor is going to make the same claims for his product or service, or match your price i.e. creating that competitive advantage is only half the battle. When it comes to maximizing profits, it's sustaining the advantage that counts. After accounting for all technological advances, your sustainable competitive advantage will rely on two very human characteristics: insight and trust.
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Format: PDF | Size: 46KB | Date: Apr 2003 | Pages: 2
