On The Edge: The World Is Flat(Tening)

Topics:
Marketing Strategy
Tags:
Accenture Ltd.,
Benefits,
Finance,
Function,
Human Resources,
Investment,
Personal Finance
Source:
Accenture

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Overview: If you provide multiple connected functions to customers nowadays, you should continue to market the current benefits of one-stop shopping. At the same time, you should begin to separate them into individually marketable functions, each of which can aspire to be best of breed, to pursue its own investment strategy and to drive for scale. Once again, trust is going to be the world's most powerful currency. With each function you spin out, you increase your interdependence with the receiving company.

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Format: PDF | Size: 45KB | Date: Sep 2003 | Pages: 2

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