Inflection Point Strategies: Enabling High-Performance Through The Marketing And Sales Function

Topics:
Pharmeceuticals,
Sales Force Design
Tags:
Accenture Ltd.,
Strategy,
Sales Strategy,
Sales Force Management,
Sales,
Marketing,
Management,
Leadership,
Human Resources,
Human Capital,
...
Source:
Accenture

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Overview: A large promotional budget and hard-hitting sales force no longer define high performance in biopharmaceutical marketing and sales. Preparing for the future demands a new approach - one that creates an opportunity for significant differentiation and enhanced performance. Companies that can ready today's model while instituting new capabilities, nurture talent to create the right human capital for tomorrow, and manage strategies to address the inflection point, will emerge as the next generation of leaders.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 677KB | Date: Dec 2006 | Pages: 20

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