Blogging About Layoffs Builds Trust, Stems Bad PR
- Topics:
- Layoffs
- Tags:
- Blog,
- Ragan Communicaitons,
- Public Relations,
- Marketing,
- Layoff,
- Internet,
- Human Resources,
- Corporate Communications,
- Blogging,
- Workforce Management
- Source:
- Ragan Communicaitons
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Overview: The first rule of holes: When you find yourself in one, stop digging. That's good advice for a number of life situations. In the social media age, many companies are opting to communicate despite the risk, using blogs to get out the news about layoffs and weaken any potential PR blows by maintaining control of the story. Heaps notes that many companies use traditional media tools, such as press releases, to announce job cuts. Blogs can be useful in helping tell the story behind the job cuts and putting a human face on a business move. Remember that corporate blogs are read by employees as well, so using this format to communicate the information can send messages to all audiences.
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Format: HTML | Date: Mar 2009 | Pages: 5
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