A Balanced Innovation Strategy Based On Market Approach
- Topics:
- Innovation
- Source:
- EDS
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Overview: All enterprise employees have the capacity to invent. Winning organizations, in the long term, can support their employees' inherent inventive DNA by understanding the six main forces, with an emphasis on market approach, that affect innovation. Leaders can then use this deep understanding to form an effective innovation strategy. The simple truth about innovation is all employees will invent if the enterprise has a balanced innovation strategy and no one force (operational excellence or customer intimacy or product leadership) is allowed to control the innovation character of the enterprise.
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Format: PDF | Size: 740KB | Date: Nov 2008 | Pages: 12
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