Accenture, Avanade And Microsoft Announce Multi-Channel Retail Initiative

Topics:
Retail Advertising
Tags:
Accenture Ltd.,
Avanade,
Management,
Marketing,
Marketing Research,
Microsoft Corp.,
Team Management
Source:
Accenture

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Overview: The greater integration with the consumer will enable retailers to cut costs and improve customer service by providing tighter integration between the in-store or online shopping experience and line-of-business applications, including inventory and order fulfillment, customer relationship management and loyalty programs. The new multi-channel retail initiative expands merchandizing and marketing capabilities to include enhanced product/content management and team collaboration.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009 | Pages: 3

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