Find And Keep The Customers You Want: The Customer Insight Mandate

Topics:
CRM
Tags:
Accenture Ltd.,
Mergers & Acquisitions,
Marketing,
Investment,
Insight,
Finance,
Enterprise Software,
Customer Relationship Management (CRM),
Customer,
Corporate Law,
...
Source:
Accenture

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Overview: After a half-decade of inward focus, companies are awakening to the need to shift from customer retention to acquisition. In fact, executives agree that their company's success - in some cases, survival - is directly tied to their ability to more effectively acquire new customers and subsequently develop much more intimate relationships with those customers. In many organizations, despite several years of Customer Relationship Management (CRM) investment, capabilities for developing insights on customers - and successfully acting on those insights - are still lacking.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,464KB | Date: Nov 2005 | Pages: 16

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