Discounters At A Crossroads

Topics:
Pricing Strategy
Tags:
Accenture Ltd.,
Food,
Food & Beverage,
Food Discounter,
Manufacturing
Source:
Accenture

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Overview: German food discounters are at a crossroads. Their past record of dynamic growth is being slowed by marketplace saturation. Demographic changes are reflected in new and unpredictable consumer preferences. Germany is considered the birthplace of food discounters and is where the stellar career of the Albrecht brothers began. Despite a period of economic prosperity in which food discounting arose, price sensitivity captured the hearts of even wealthy German consumers, and turned shopping into a passion.

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Format: PDF | Size: 501KB | Date: Jun 2008 | Pages: 8

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