Core For The Store: Pricing, Promotion And Markdown Management

Topics:
Pricing Strategy
Tags:
Accenture Ltd.,
Marketing,
Marketing Research,
Pricing,
Pricing Decision,
Pricing Strategy,
Retail
Source:
Accenture

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Overview: Most retailers say that pricing is critical to the performance of their business; yet many fail to act accordingly. Pricing decisions are fragmented - and made across different business units. They are often determined through an undisciplined mix of generic margin assumptions, consumer complaints, and by matching competitor levels. Retailers are paying the price as profits continue to slide.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 3,471KB | Date: May 2005 | Pages: 3

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