Winning In Emerging Markets : The Quest For High Performance In China, India And Vietnam
- Topics:
- Strategic Analysis
- Tags:
- Accenture Ltd.,
- Marketing Research,
- Marketing,
- Management,
- Leadership,
- India,
- High-performance,
- Financial Services,
- Emerging Market,
- China,
- ...
- Source:
- Accenture
FREE Registration is required
Overview: With fast-growing economies and robust GDP growth projections over the next few years, the emerging triumvirate of China, India and Vietnam is set to provide a significant market opportunity for consumer packaged goods and retail companies. Accenture's High Performance Business research has shown that emerging markets will be the key battleground for companies; the ability to be in the right place at the right time and dominate these markets will distinguish the industry's high performers. The growth story across China and India has numerous similarities. Each market is characterized by a large population. While the majority of people reside in rural areas, there is rapid urbanization. The booming economy is producing a rising middle class with greater disposable incomes.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 471KB | Date: Feb 2008 | Pages: 12
