Eight Keys To Unlock Key Account Management

Topics:
Account Management
Tags:
Bestmanagementarticles.com,
Channel Management,
Marketing,
Supplier
Source:
Bestmanagementarticles.com

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Overview: Key Account Management is enjoying resurgence as suppliers look for new ways to increase sales and profitability. Many suppliers have come to realise that certain customers must be treated somewhat differently from the average customer. However, it is one thing to recognise that they should be treated differently, it is quite another to figure out exactly what to do. Many suppliers are struggling to deal with these questions on a national or regional basis. Managing key accounts is a complex and difficult business. This paper offers some advice in selecting, preparing for, and managing key accounts.

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Format: HTML | Date: Feb 2007 | Pages: 7

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