A New Vision For Relationship Management

Topics:
CRM
Tags:
Accenture Ltd.,
Supply Chain Management (SCM),
Software,
Product Marketing,
Process Management,
Partner Relationship Management (PRM),
Marketing,
ERP,
Enterprise Software,
Enterprise Resource Planning (ERP),
...
Source:
Accenture

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Overview: On the journey to high performance, communications and high-tech companies constantly work to improve the processes and information systems that support areas such as customer relationship management, partner relationship management, supply chain management, product lifecycle management, as well as their enterprise resource planning systems. Yet, as the importance of integrating systems and processes grows, companies are now looking for more than improvements within each of these areas. They are looking for ways to more effectively connect those relationship and process management functions as they prime themselves to move beyond cost cutting and begin to focus on growing the top line and achieving competitive advantage.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2004 | Pages: 3

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