No Wireless Network? No Problem

Topics:
Satellite Communications,
Telecom Services
Tags:
Advertising & Promotion,
Wireless And Mobility,
Wireless,
Telecommunications,
Personal Technology,
Network,
Mobile Virtual Network Operator,
Mobile,
Marketing,
Cable,
...
Source:
Accenture

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Overview: Imagine being able to expand your brand presence into wireless without having to buy spectrum or invest in a new network. Non-wireless companies, such as media and entertainment companies, wireline telecoms and cable television operators, can now do this by becoming a Mobile Virtual Network Operator (MVNO). In the MVNO model, mobile operators provide airtime through a joint venture or wholesale relationship to a third party. The third party, or MVNO, leverages a combination of its brand, customers, content and distribution channel to create a compelling and unique offering targeted at a sub-segment of the total wireless market.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2003 | Pages: 3

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