Borrow Less, Sell More
- Topics:
- Advancing the Sales Cycle
- Source:
- Attard Communications
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Overview: Quit borrowing money and quit seeking investors. Instead, spend your creative energy two ways: cut your costs and sell something to somebody. Small businesses are cash strapped. That's a fact of life, and not a bad fact. Being cash strapped keeps you lean, keeps you creative, keeps you competitive. Home businesses are typically even more cash poor than companies with outside quarters. Again, this is good. When you're not tight on cash, it's the easiest thing on earth to become wasteful. Borrowing money and seeking investors puts off the inevitable: you have to sell in order to succeed. Selling is hard work. It's an unpleasant activity that's filled with rejection.
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Format: HTML | Date: Jan 2009 | Pages: 3
