Opportunity Rings: Branding Through SMS

Topics:
Brand Management
Tags:
Advertisement,
Advertising & Promotion,
Branding,
Interbrand,
Marketing,
Mobile,
SMS
Source:
Interbrand

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Overview: The advent of technological revolution has given a boost to the mobile manufacturing industries. The mobile services have made a place for themselves in almost every aspect of people's lives, right from living rooms to the business. Earlier, Internet provided the most viable opportunity for fulfilling the branding and advertising needs, but today mobile phones are the most sought after equipments for the same. The paper examines whether mobile service is really the most viable option for branding and advertising opportunities or not.

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Format: HTML | Date: Dec 2001 | Pages: 1

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