Can Branding Save The World?
- Topics:
- Brand Management
- Tags:
- Branding,
- Cause,
- Interbrand,
- Marketing,
- Marketing Research,
- Productivity
- Source:
- Interbrand
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Overview: Researches indicate that a company’s commitment to causes that appeal to both consumers and employees can increase the number of consumers and improve the employee’s performance. The strategy of ‘cause related marketing’ can be applied for increasing the profitability of organizations. The paper elucidates that a company should be committed to philanthropy program with regard to the ‘cause related marketing’ technique for establishing a brand in the market.
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Format: HTML | Date: Apr 2002 | Pages: 1
