Big Brand On Campus

Topics:
Brand Management
Tags:
Brand,
Branding,
Marketing
Source:
Interbrand

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Overview: College campuses are becoming happy hunting grounds for brand professionals and marketers. The independent ambience of college combined with presence of students open to new influences on brand choices that they would be making, make the modern-day campus extremely lucrative for companies. Whether it is the selection of talent for the corporation or a commercial brand-building exercise, companies are bang on target in a campus setting. The paper examines this issue.

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Format: HTML | Date: Jan 2003 | Pages: 1

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