Understanding The Purpose Of A Corporate Branding Strategy

Topics:
Brand Management
Tags:
Branding,
Interbrand,
Management,
Marketing,
Strategy
Source:
Interbrand

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Overview: In today's intensely competitive global business environment, achieving a unique position and sustainable competitive advantage is, increasingly, becoming tough and expensive for organizations. In such scenario, creating a corporate brand is an effective strategy for the corporations. It enables them to acquire an enhanced 'value' in the market. The paper examines the significance of the corporate branding strategy.

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Format: HTML | Date: Apr 2004 | Pages: 1

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