Strategic Design Planning: The Future Of Brand Management

Topics:
Brand Management
Tags:
Brand,
Brand Management,
Branding,
Interbrand,
Marketing,
Marketing Research
Source:
Interbrand

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Overview: A brand is the assortment of unique attributes and values of a particular product or service that differentiates it from other products or services. The process of branding gives a distinct identity to a product, service, or an organization. Painstaking marketing effort over time is required to cultivate and nurture a successful brand. The paper discusses the approach of strategic design management and planning towards effective branding.

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Format: HTML | Date: May 2004 | Pages: 1

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