Shaping The Customer Experience: Key To Expanding Term Insurance Opportunities

Topics:
Insurance
Tags:
Business Operations,
Corporate Insurance,
Customer Experience,
Finance,
Financial Planning,
Insurance,
Life Insurance,
Personal Finance
Source:
Deloitte Development

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Overview: There is an old saying in the life insurance industry that life insurance is sold, not bought. Years ago, this was largely true; most insurance carriers built their companies on vast networks of captive brokers/agents who sold complex products on a one-on-one basis. Term insurance, however, tends to be bought, not sold, and given that term is nowadays' top-selling life insurance product, this factor has far-reaching implications for insurance marketers and distributors.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,239KB | Date: Jan 2009 | Pages: 12

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