Aligning Brand Equity To Drive Business Value

Topics:
Brand Management
Tags:
Brand,
Brand Equity,
Branding,
Cummins Communications,
Marketing
Source:
Cummins Communications

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Overview: Most companies today, focus on the brand’s personality elements and key associations for comparative purposes. The less tangible elements provide comparative measurements to track the progress of variety of brand-building efforts. It is important to know the market value of a brand, but it is equally important to know the equities that help the companies in creating an impact in the market. The paper elucidates that aligning the brand equity can add value to a business.

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Format: PDF | Size: 172KB | Date: Jan 2003 | Pages: 3

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