Brand-Name Recognition
- Topics:
- Brand Management
- Tags:
- Business Operations,
- Commercial Real Estate,
- Financial Services,
- National Association Of Realtors,
- Real Estate
- Source:
- National Association of Realtors
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Overview: From the executive summary: ‘Establishing a unique identity in today's marketplace is a challenge, particularly in the competitive commercial real estate world. The main issue is to stand out among other competing firms. While service and results long have been paramount to gaining and keeping clients, a well-known brand also helps in long-term success.’ The paper examines this issue.
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Format: HTML | Date: Jan 2003 | Pages: 1




