Selling The Sizzle: The Need For Customer Experience Management And Control In Consumer Electronics

Topics:
Product Life Cycles
Tags:
Consumer Electronics,
Customer Experience,
Electronics,
Personal Technology
Source:
Deloitte Development

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Overview: Gone are the days when "Building a better mousetrap" was enough to drive sales. In nowadays' consumer electronics marketplace, even radically innovative, clearly superior products can struggle to gain acceptance and market share. Why? Some are simply too complex for users to understand, a problem heightened by the proliferation of Big Box and specialty retail outlets that limit Original Equipment Manufacturers' (OEM) control over the customer experience and customer education. This paper explores the complex world of consumer electronics and offers strategies for choosing and aligning retail channels in ways that can enhance the customer experience and ultimately increase acceptance of the latest and greatest innovations.

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Format: PDF | Size: 306KB | Date: Jul 2008 | Pages: 5

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