Leveraging The Power Of Personal Brands To Build A Stronger Professional Services Brand

Topics:
Brand Management
Tags:
Beyond Marketing Thought,
Brand,
Branding,
Marketing,
Professional Services
Source:
Beyond Marketing Thought

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Overview: A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. This paper discusses ways of applying the principles of brand management in professional services firms.

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Format: PDF | Size: 1,524KB | Date: Jan 2003 | Pages: 12

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