The Evolution Of Private Label Branding

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing,
Marketing Research,
Retail
Source:
Interbrand

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Overview: From the executive summary: ‘In recent years, retailers have been liberating themselves from the traditional definition of private label marketing as being the poor relative of national brand consumer goods, and, in doing so, opening up huge opportunities for private label branding. These opportunities require the adoption of a different set of marketing and branding practices to support and propel the retailer’s business and marketing ideals for its private label brands.’ The paper examines this issue.

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Format: HTML | Date: Jan 2003 | Pages: 1

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