Segments In Time

Topics:
Positioning and Segmentation
Tags:
Preference
Source:
Booz & Company

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Overview: The trouble with most market segmentation programs is that they capture customers' preferences only at one point in time. Instead of snapshots, what is needed are moving pictures, by detecting unfolding trends, companies can gain a much better understanding of what customer preferences are likely to be tomorrow, and why.

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Format: HTML | Date: Jan 2008

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