Strategic Objectives In Worldwide Competitive Advantage

Topics:
Competitive Strategy,
Global Strategy
Tags:
Competitive Advantage,
Management,
Strategy,
Utah State University
Source:
Utah State University

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Overview: Competitive advantage of a firm is measured by how much more ‘value’ the firm is able to provide to its customers as compared to its rival firms. The prime aim of an organization is to clearly differentiate its offering from that of its competitor towards gaining sustainable competitive advantage. Global strategy is an effective tool in gaining sustainable competitive advantage. Such strategy enables the organization to leverage global skills and competencies towards the aforesaid endeavor. The paper examines this issue.

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Format: HTML | Size: 75KB | Date: Jan 2003 | Pages: 30

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