International Strategy Development
- Topics:
- Global Strategy,
- Strategy Formulation
- Source:
- Miami University of Ohio
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Overview: International strategy involves expanding and managing business operations in multiple locations throughout a geographical region or the entire globe. By going global, an organization intends to widen its customer base, achieve economies of scale, diversify macroeconomic risks, and acquire global business skills and competencies. One of the major challenges in developing an international marketing strategy is to adapt the products or services to ‘local’ flavor and at the same time retain the ‘global’ competitiveness. The paper examines issues involved in international strategy development.
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Format: HTML | Size: 102KB | Date: Jan 2003 | Pages: 10
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