International Strategy And Negotiation

Topics:
Competitive Strategy,
Global Strategy
Tags:
Competitive Advantage,
International Strategy,
Management,
Negotiation,
Ohio State University,
Strategy
Source:
Ohio State University

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Overview: Competitive advantage of a firm is measured by how much more ‘value’ the firm is able to provide to its customers as compared to its rival firms. The prime aim of an organization is to clearly differentiate its offering from that of its competitor towards gaining sustainable competitive advantage. International strategy is an effective tool for gaining competitive advantage. Such strategy enables firms to leverage global market and global resources towards the same. The paper examines this issue and discusses different types of international strategies. In this context, the concept of negotiation is also explained.

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Format: HTML | Size: 751KB | Date: Jan 2003 | Pages: 36

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