International Strategy: The Four Ps

Topics:
Global Strategy
Tags:
Business Era,
International Strategy,
Management,
Strategy,
University Of Wisconsin
Source:
University of Wisconsin System

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Overview: The contemporary business era has seen the emergence of the ‘global’ corporation. Such organizations have operations in multiple countries across the world. It is imperative for an organization, desirous of going global, to evolve the 4P strategies. They are International Product/Service strategy, International Place/Entry strategy, International Price strategy, and International Promotion strategy. The paper examines each of these strategies in detail.

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Format: HTML | Size: 146KB | Date: Jan 2003 | Pages: 35

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