Reputational Risk Management And Reputational Capital
- Topics:
- Risk Analysis and Management
- Tags:
- Deloitte Touche Tohmatsu,
- Finance,
- Financial Planning,
- Financial Services,
- Management,
- Reputation,
- Risk Management,
- Security,
- Strategy
- Source:
- Deloitte Touche Tohmatsu
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Overview: As financial institutions gradually develop and refine their risk management, they also seek to manage, in a more or less structured manner, the risk of threats to reputation, referred to as "Reputational Risk". It has been generally recognised that a company's good reputation is not the same thing as a successful marketing campaign aimed at promoting the company's name. Reputation is a set of external and internal factors affecting the company and making up its image.
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Format: HTML | Date: Jan 2008 | Pages: 2
