Unraveling Complexity In Products And Services For High Performance

Topics:
Mergers
Tags:
Accenture Ltd.,
Brand,
Branding,
Complexity,
Finance,
High-performance,
Investment,
Marketing,
Mergers & Acquisitions
Source:
Accenture

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Overview: The company's decision might be wise: As businesses rapidly increase their portfolios of products and services - either in response to consumer demand or through mergers and acquisitions - they run the risk of adding too much complexity, which can eat away at scarce resources and ultimately harm returns. Product manufacturers tend to leave the door open for complexity when they indulge in brand extensions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 538KB | Date: Oct 2008 | Pages: 24

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