Managing The Media

Topics:
Crisis Communication
Tags:
Advertising & Promotion,
Crisis Management,
Marketing,
Media,
Organization
Source:
International Association of Gaming Regulators

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Overview: Crisis is an unpredictable and unstable situation that can lead to dangerous consequences. An organization has to carefully manage the crisis and ensure that the credibility of the organization is not damaged in the eyes of the general public. The role of the media is significant in such situations. The media is responsible for communicating an unbiased and a clear message about the organization to the outside world. Therefore, it is important for the organization to develop cordial relations with the media. The paper examines avenues to develop the aforesaid relationship and discusses media management. The issues involved in crisis management are also discussed.

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Format: HTML | Size: 121KB | Date: Jun 2004 | Pages: 16

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