The Changing Face Of Global Business
- Topics:
- Change Management
- Source:
- CMP Media
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Overview: From the executive summary: ‘Going global has never been easy. Companies have always struggled to reach out effectively to different cultures and balance competing national agendas. What is different today is the speed with which events transpire and major forces react to move markets and shift competitive strengths and weaknesses. Businesses must be savvy enough to identify, if not anticipate, the new sociological, political, and economic trends that emerge almost daily. From this global perspective, the concept of change management could not be more critical for senior executives. Yet, the conventional models for change management are at best incomplete and at worst wrong, particularly for global companies attempting to transform themselves.’ The paper examines the dynamics involved in operationalizing global business.
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Format: HTML | Date: Jun 2004 | Pages: 5
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