Risk And Crisis Communication
- Topics:
- Crisis Communication
- Source:
- University of Arkansas
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Overview: Crisis is an unpredictable and unstable situation that can have damaging effects on the employees, products, services, and reputation of an organization. Crisis communication refers to the public communication done to control and minimize the effects of a crisis. It involves establishing a smooth communication channel between the employees of the organization and between the organization and the outside world. Crisis communication involves delivering a clear, unbiased picture of the crisis to the outside public. In this way, communication is used as an effective tool to control the onslaught of a crisis. The paper examines development of risk and crisis communication plan.
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Format: HTML | Size: 73KB | Date: Jan 2003 | Pages: 9
