Consumer Products 2010: An Asian Perspective On The World Of Extremes
- Source:
- IBM
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Overview: Change, as an imperative rather than an option, is on the agenda for consumer products companies in Asia, and data suggests that the management of this change is a weak spot that must be addressed. Reactive, unfocused approaches are inadequate to optimize the opportunity for growth and reward. The rules of the game are dynamic with megaretailers emerging, developing capabilities of key players and markets restructuring through consolidation and deregulation, all of which require responsive offerings and services. To succeed in the Asian world of extremes, consumer products companies must focus, execute and respond to avoid losing relevance to informed, value-optimizing consumers.
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Format: PDF | Size: 482KB | Date: Sep 2005 | Pages: 23




