Ten Strategies For Survival In The Attention Economy

Topics:
Business Consulting,
Strategic Analysis,
Strategy Formulation
Tags:
Advertising & Promotion,
Entertainment,
IBM Corp.,
Industry,
Management,
Marketing,
Strategy
Source:
IBM

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Overview: IBM prepared a detailed analysis of major trends in the entertainment industry and the actions entertainment and media companies should take to survive over the next five years or more. The study chronicled the changing of the old order of the industry as technology floods consumers with more ways to connect and more content choices. But consumers can only afford to spend a certain number of hours per day learning how to connect, choosing what to connect to and then being entertained and informed. What will drive the entertainment and media economy in the years to come will be that which gains - and holds - the consumer's attention. In the blink of an eye this high change industry has become an attention economy.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 199KB | Date: Jan 2003 | Pages: 15

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