Association of Support Professionals Research: Best Practices for Translating Customer Satisfaction into Revenue

Topics:
CRM,
Information Technology Strategy
Tags:
Best Practice,
Customer Satisfaction,
Marketing,
Product Marketing,
Revenue
Source:
Citrix Online

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Overview: Today's support organizations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language.

How do you quantify customer satisfaction? Download the Best Practices for Benchmarking Customer Satisfaction to get industry research from the Association of Support Professionals (ASP) on how to measure and leverage customer satisfaction.

Download this research report to get:

  • ASP membership survey results on how they measure customer satisfaction
  • Proven tips on how to truly leverage this powerful, sometimes elusive support metric
  • Industry best practices like the customer follow-up process and measuring Web-support satisfaction

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Jun 2007 | Pages: 11

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