Personal Selling And Sales Management

Topics:
Sales Force Design
Tags:
Sales,
Sales Force Management,
Sales Strategy,
University Of New Mexico
Source:
University of New Mexico

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Overview: Personal selling is the process of one-to-one interaction between the seller and the prospective buyer wherein the former persuades the latter to buy the product or service at hand. It forms an important component of organizational sales management. Designing and nurturing an efficient salesforce is imperative for effective personal selling. The paper examines the management of sales personnel towards the aforesaid endeavor.

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Format: HTML | Size: 142KB | Date: Jan 2003 | Pages: 12

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