Making Marketing Matter To The CEO -Part 3: “O” Is For Organization

Topics:
Marketing Strategy
Tags:
Endeavor,
Marketing,
Marketing Activity,
Marketing Research,
Sequent Computer Systems
Source:
Sequent Learning Networks

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Overview: The endeavor of marketers is to make the marketing activity be recognized as the top-line growth engine throughout the entire organization. Then the marketing activity contributes to the organizational decisions of strategic direction and growth. The paper examines this issue and discusses some areas of that need consistent and constant work towards the aforesaid endeavor.

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Format: PDF | Size: 78KB | Date: Jan 2003 | Pages: 4

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