Measuring Marketing ROI - How Low Can You Go?

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research
Source:
MarketingProfs

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Overview: The paper examines the measurability of marketing efforts. According to the paper, marketing Return On Investment (ROI) is difficult to analyze due to the complexity and dynamism, which the marketing activity has. Defining measurable marketing goals facilitates the measurement of returns from the marketing activity. The paper examines this issue.

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Format: HTML | Date: Jun 2003 | Pages: 1

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