Is Your Marketing Missing The Cookie Factor?

Topics:
Marketing Strategy
Tags:
Cookie,
Marketing,
Marketing Research,
MarketingProfs
Source:
MarketingProfs

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Overview: In marketing parlance, 'cookie factor' is the creation of a demand for a product with something so alluring that the customer forgets the product itself and concentrates mainly on the 'cookies'. This generates a 'second line' of interest among the customers and they end up buying the main product based on this tiny inducement. The paper examines the relevance and nuances of the 'cookie factor'.

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Format: HTML | Date: Oct 2002 | Pages: 1

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