Why We Fail At Intimacy: Falling Short At The Promise Of Relationship Marketing

Topics:
Marketing Strategy
Tags:
MarketingProfs,
Promise,
Relationship Marketing
Source:
MarketingProfs

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Overview: From the executive summary: 'One of the promises of interactive marketing has long been its ability to create intimate relationships with customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers' gains have been on the whole unremarkable.' The paper examines this issue.

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Format: HTML | Date: Apr 2004 | Pages: 1

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