Understanding Marketing Management

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Management,
Marketing Research,
University Of Hawaii
Source:
University of Hawaii

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Overview: Marketing is the process of assessing the needs and wants of the customer and accordingly designing the product or service. The marketing mix of an organization consists of product, price, promotion, and place. Marketing management is the coordination and handling of the aforesaid elements of the marketing mix towards realizing long-term marketing goals. The paper examines essentials of marketing management.

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Format: HTML | Size: 182KB | Date: Jan 2003 | Pages: 36

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