Developing And Implementing A Marketing Plan

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Plan,
Marketing Research,
Washington State University
Source:
The Board of Regents of the Washington State University

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Overview: A marketing plan addresses important issues involved in the marketing activity of an organization. These issues include the time of selling the product, the place where the product should be sold, and the different avenues for making the sale. The paper examines issues involved in developing the marketing plan. The different elements of the marketing plan are also discussed.

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Format: HTML | Size: 156KB | Date: Jan 2003 | Pages: 20

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